This category is for cruise brands in the ultra-luxury market, which will typically have smaller ships, more space per guest, and an ultra-high staff:guest ratio.

This winner of this category will be the ultra-luxury cruise line that has gone above and beyond to look after its customers and own people; has responded well or exceeded luxury agents’ needs; innovated in luxury product and brand strategy; and shown they strive for sustainable and responsible operations.

The TTG Luxury team will first shortlist these submissions, then a panel of senior Luxury Travel Advisors will meet virtually to choose the winner.