This category is for Premium cruise lines that go above and beyond to look after customers and staff; respond strongly to luxury agents’ needs; innovate in product and brand strategy; and show they strive for sustainable and responsible operations.

To enter this category, brands are likely to offer four-star and above ships and services, with sophisticated dining and decor, on perhaps larger ships with a host of facilities and entertainment, and may offer a suite/luxury-club concept within their ships.

The winner of this category will have provided extraordinary service, knowledge and experiences to clients; shown proven and enhanced support for agents; looked after their own people; maintained innovative levels of product; shown robust business stability or growth; and shown how the business strives and leads when it comes to sustainable operations.

The TTG Luxury team will first shortlist these submissions, then a panel of senior Luxury Travel Advisors will meet virtually to choose the winner.