This category is for tour operators who focus on providing higher-end trips as a specialist in certain destinations, types of holiday, or product niches such as ski.

The winner of this category will have provided extraordinary service, knowledge and experiences to clients; shown proven and enhanced support for agents; looked after their own people; maintained innovative levels of product; shown robust business stability or growth; and shown how the business strives and leads when it comes to sustainable operations.

The TTG Luxury team will first shortlist these submissions, then a panel of senior Luxury Travel Advisors will meet virtually to choose the winner.