It's time to celebrate the finest in luxury travel!

Agent, supplier and special categories are now open!

Recognising the luxury travel brands and individuals who have truly elevated the industry, achieved great success, and strived to work smarter, better and fairer over the past 12 months – all of the awards are free to enter or nominate .

Choose your category below and submit by midnight on Friday 1 November.

Got a question? Please don't hesitate to get in touch.

TRAVEL AGENT CATEGORIES

Luxury Cruise Agency of the Year

This category is open to travel agencies of any shape – from high-street shops or boutique office-based agencies, to larger online specialist cruise agencies – as long as premium and ultra-luxury cruise sales make up a high proportion of your business.

Please note this category is for entire agencies with a big focus on cruise, not individual cruise sellers. If you wish to be recognised as an individual luxury cruise seller, you can enter Luxury Travel Designer of the Year.

The TTG Luxury team will first shortlist these submissions, then a panel of senior industry leaders will meet virtually to choose the winner.

Luxury Travel Retail Business of the Year

This award seeks to recognise a variety of UK-based agencies that may be larger-scale, hybrid-type luxury travel planning businesses, or multi-strand luxury agencies.

Potential applicants for this category could include high-end agencies with several shops in the UK; concierge companies or membership model agencies who operate with a team of travel advisors and have a central office; or completely office (not shop) based luxury-focused agencies with a team of travel advisors. Your business might also be a combination of these elements. You must be focused on creating high-end trips for a range of clients, using a wide variety of supplier partners.

Please note, if your core business model revolves around running a team of home-based agents/ICs, you should enter one of the two luxury homeworking categories, depending on your size. If you have just one shop, you should enter the Luxury Travel Agency of the Year (sole store) category. If you have team members who should be recognised for their individual achievements, they can enter Luxury Travel Designer of the Year.

The TTG Luxury team will first shortlist these submissions, then a panel of senior industry leaders will meet virtually to choose the winner.

Luxury Homeworking Agency of the Year (Small)

This category is for luxury homeworking businesses with 25 or fewer home-based travel consultants, and where premium and ultra-luxury travel makes up a high proportion of your business.

Please note this category is for entire agencies, not individual homeworkers. If you wish to be recognised as an individual luxury agent, you can enter Luxury Travel Designer of the Year.

The TTG Luxury team will first shortlist these submissions, then a panel of senior industry leaders will meet virtually to choose the winner.

Luxury Homeworking Agency of the Year (Large)

This category is for luxury homeworking businesses with more than 25 home-based travel agents/ICs and where premium and ultra-luxury travel makes up a high proportion of your business.

Please note this category is for entire agencies, not individual homeworkers. If you wish to be recognised as an individual luxury agent, you can enter Luxury Travel Designer of the Year.

The TTG Luxury team will first shortlist these submissions, then a panel of senior industry leaders will meet virtually to choose the winner.

Luxury Travel Agency of the Year (sole store)

Entrants for this popular category must book predominantly higher-end travel, and have a high street presence/retail footprint in a location where customers can visit them/have a consultation in the shop. If members of your team also wish to be recognised individually, they can enter Luxury Travel Designer of the Year.

The TTG Luxury team will first shortlist these submissions, then a panel of senior industry leaders will meet virtually to choose the winner.

Luxury Travel Designer of the Year (individual)

This category is for individual luxury travel designers from any kind of luxury agency or business – that might be within a retail store, a homeworking enterprise, concierge company, or cruise specialist, for example, or work completely on your own.

You must be predominantly focused on high-end travel, and have been in this role for more than two years.

The TTG Luxury team will first shortlist these submissions, then a panel of senior industry leaders will meet virtually to choose the winner.

New Luxury Travel Designer of the Year (individual)

We’re looking for the newest stars of luxury travel, those professionals who are new to luxury travel design/travel advisor as a career. You could be from any kind of luxury agency – that could be a retail store, homeworking enterprise, or concierge company, for example.

You might have set up your own business; have re-entered the sector after time away and joined an existing luxury agency; come from another sector within travel (eg mainstream travel, hotel, cruise, operator); or be from completely outside travel.

You must be focused on high-end travel, and have been in this role for less than two years at the time of our awards launching. You will therefore have fully started your journey as a luxury travel designer after August 2022.

The TTG Luxury team will first shortlist these submissions, then a panel of senior industry leaders will meet virtually to choose the winner.

Luxury Travel Big Idea of the Year

This award is for luxury travel agencies only (rather than suppliers) and seeks to recognise an innovation, initiative or exciting campaign that has delivered impressive results.

Possible ideas might include an innovative marketing campaign, a customer initiative, a workplace project, a product launch, an innovative technology roll-out, or any other significant idea/project that has had a big impact for your agency.

The “idea” must have been launched or implemented within the entry period for this category (1 August 2023 - 31 August 2024).

The TTG Luxury team will first shortlist the submissions, then a panel of senior luxury travel industry professionals will meet to choose the winner.

SUPPLIER CATEGORIES

Premium Air Experience of the Year

This category is for airlines and providers of a Premium Air Experience that have gone above and beyond to look after customers and staff; strengthened its trade partnerships in the UK & Ireland and responded to agents’ needs; maintained high standards of product and service for premium customers; demonstrated greater sustainability in its operations; and shown robust business stability or growth.

This could be entered by an airline or a private air travel brand.

The TTG Luxury team will first shortlist these submissions, then a panel of senior Luxury Travel Advisors will meet virtually to choose the winner.

Premium Cruise Line of the Year

This category is for Premium cruise lines that go above and beyond to look after customers and staff; respond strongly to luxury agents’ needs; innovate in product and brand strategy; and show they strive for sustainable and responsible operations.

To enter this category, brands are likely to offer four-star and above ships and services, with sophisticated dining and decor, on perhaps larger ships with a host of facilities and entertainment, and may offer a suite/luxury-club concept within their ships.

The winner of this category will have provided extraordinary service, knowledge and experiences to clients; shown proven and enhanced support for agents; looked after their own people; maintained innovative levels of product; shown robust business stability or growth; and shown how the business strives and leads when it comes to sustainable operations.

The TTG Luxury team will first shortlist these submissions, then a panel of senior Luxury Travel Advisors will meet virtually to choose the winner.

Ultra-luxury Cruise Line of the Year

This category is for cruise brands in the ultra-luxury market, which will typically have smaller ships, more space per guest, and an ultra-high staff:guest ratio.

This winner of this category will be the ultra-luxury cruise line that has gone above and beyond to look after its customers and own people; has responded well or exceeded luxury agents’ needs; innovated in luxury product and brand strategy; and shown they strive for sustainable and responsible operations.

The TTG Luxury team will first shortlist these submissions, then a panel of senior Luxury Travel Advisors will meet virtually to choose the winner.

Luxury Expedition Cruise Line of the Year

This NEW category is for cruise brands who focus on providing expedition experiences combined with luxury product onboard their ships. Typically, these will be smaller ships, operating to remote and unique places, offering a high level of educational and immersive experiences for expedition guests and high levels of expert staff.

The winner of this category will be the luxury expedition cruise line that has gone above and beyond to look after its customers and own people; has responded well or exceeded luxury agents’ needs; innovated in product and brand strategy; and shown they strive for sustainable and responsible operations. If expedition cruising is just one part of your wider business, your answers here must relate specifically to your expedition product and sales.

The TTG Luxury team will first shortlist these submissions, then a panel of senior Luxury Travel Advisors will meet virtually to choose the winner.

Luxury Hotel Company of the Year (Small)

This category is designed to recognise hotel groups with less than 25 properties worldwide.

Hotel collections and groups from anywhere in the world are invited to enter, but all properties must be in the luxury segment. Please note, this is for hotel groups, not individual properties.

The winner will be the small luxury hotel group deemed to have best enhanced and shown innovation in product; strengthened its trade partnerships in the UK; shown robust business stability or growth; and demonstrated greater sustainability in its operations.

The TTG Luxury team will first shortlist these submissions, then a panel of senior Luxury Travel Advisors will meet virtually to choose the winner.

Luxury Hotel Company of the Year (Large)

This category is designed to recognise hotel groups with 25 properties or more worldwide.

Hotel collections and groups from anywhere in the world are invited to enter, but all properties must be in the luxury segment. Please note, this is for hotel groups, not individual properties.

The winner will be the large luxury hotel group deemed to have best enhanced and shown innovation in product; strengthened its trade partnerships in the UK; shown robust business stability or growth; and demonstrated greater sustainability in its operations.

The TTG Luxury team will first shortlist these submissions, then a panel of senior Luxury Travel Advisors will meet virtually to choose the winner.

Specialist Luxury Operator of the Year

This category is for tour operators who focus on providing higher-end trips as a specialist in certain destinations, types of holiday, or product niches such as ski.

The winner of this category will have provided extraordinary service, knowledge and experiences to clients; shown proven and enhanced support for agents; looked after their own people; maintained innovative levels of product; shown robust business stability or growth; and shown how the business strives and leads when it comes to sustainable operations.

The TTG Luxury team will first shortlist these submissions, then a panel of senior Luxury Travel Advisors will meet virtually to choose the winner.

Luxury Operator of the Year

This category is for operators who focus purely on luxury product across a generalised portfolio of worldwide destinations.

The winner of this category will have provided extraordinary service, knowledge and experiences to clients; shown proven and enhanced support for agents; looked after their own people; maintained innovative levels of product; shown robust business stability or growth; and shown how the business strives and leads when it comes to sustainable operations.

The TTG Luxury team will first shortlist these submissions, then a panel of senior Luxury Travel Advisors will meet virtually to choose the winner.

Luxury Trade Support Team of the Year

The category is open to any company with a strong on-the-road/trade support team in the UK luxury sector, such as cruise lines, tour operations, and hotel groups.

Entrants in this category should be focused on offering the very best level of trade support via a team that understands their needs and seeks to deliver the best service and support to luxury travel agent partners, with notable results.

The TTG Luxury team will first shortlist these submissions, then a panel of senior Luxury Travel Advisors will meet virtually to choose the winner.

SPECIAL CATEGORIES

Luxury Travel Workplace of the Year

The category is open to any UK-based luxury travel and tourism business, including suppliers or retailers, and can be companies that sell through the trade or sell direct to consumers.

The winner of this category will be the company perceived to be the best employer based on examples of refreshed or new ways of working; commitment to staff contentment; new ideas on recruitment, retention and workplace environment, or outreach support if homeworking based; as well as demonstration of a commitment to diversity and inclusion in the workplace.

The TTG Luxury team will first shortlist these submissions, then a panel of expert senior leaders in the travel industry will meet virtually to choose the winner.

Sustainability Hero of the Year

For this important award, we seek to recognise an individual who continually goes above and beyond to drive change in their own business, the destinations and communities they operate in, or the luxury travel sector more widely.

Nominees might be a business owner/founder; an employee of a luxury travel provider or retailer in the UK; or someone based in-destination/hotel/resort. They might be responsible for initiatives such as leading and innovating in ESG within a business; pioneering ways or driving the protection of wildlife and biodiversity; supporting local communities in luxury travel destinations; or any other leading approaches to operating responsibly.

The TTG Luxury team will first shortlist these submissions, then a panel of sustainability experts will meet virtually to choose the winner. For non-UK-based entrants, please ensure a representative will be able to attend the event on your behalf to collect the award.